Legal

Privacy policy

Last updated: 5 November 2026

Information you provide

When you submit an enquiry through this website, you may provide your name, email address, an optional phone number, preferred Babui path, and project details.

How information is used

If you provide a phone number, we may call you about your enquiry. Your information is used to respond to your enquiry, understand the potential project, prepare relevant proposals, and maintain necessary business correspondence.

Retention and sharing

While the form is in demo mode, submitted information is validated but not emailed or stored. When delivery is enabled, enquiries will be sent through Resend and retained only for legitimate business and legal needs. Information is not sold.

Shop development preview

The shop preview does not take payments, collect delivery addresses, reserve stock or submit real orders. Your demo bag and the most recent ten demo orders are stored in this browser under babui-shop-demo-v1, including product choices, quantities, personalisation text and selected artwork filenames. These records are separate from your signed-in BABUI account and do not sync between devices. Remove bag items or clear demo orders from the shop to remove their saved details. Clearing this website’s browser storage also removes them.

Artwork selected in the preview stays on your device for that page visit. Original image files are not uploaded or saved in the demo bag. If browser storage is unavailable, demo choices may last only until the page is refreshed.

Cookies and browser storage

We store your choices in this browser under babui-cookie-consent for up to 180 days. This essential local storage records the consent version, time, and your analytics and marketing selections. Optional choices default to off. Accept all enables both purposes; Reject non-essential disables both; Customise lets you choose separately. Use the Cookie settings button on any page to change or withdraw consent. Clearing browser storage or expiry means we will ask again on pages with optional analytics. If storage is blocked, we respect your selection for the current page but may ask again on your next visit.

Website analytics

Only after you opt in to analytics, and when production analytics is configured, we use Plausible Analytics to measure aggregate page visits and outbound link clicks. Plausible does not use cookies or persistent identifiers and does not track people across websites. Rejecting or withdrawing analytics consent prevents further analytics events. Babui currently uses no marketing cookies or marketing trackers.

Account, scan, checkout and profile demo pages do not run optional analytics. Cookie settings remain available in the page footer without displaying an initial analytics banner in those experiences.

Your choices

You may ask to access, correct, or delete personal information held about you, subject to applicable legal requirements.

Contact

For privacy questions, email hello@babui.co.uk.

Before launch, this policy should be reviewed against Babui's legal entity, hosting, email providers, jurisdiction, analytics configuration, and retention practices.