The smart pet tag that helps kind strangers bring your best friend back. One simple tap or scan opens a thoughtful digital profile — without putting your private details on their collar.
Development preview — physical tags are not yet on sale.
Hello, I’m Milo
Friendly explorer · Loves treats
Simple by design
A lightweight tag lives on your pet’s collar, with NFC and QR in one place.
Add their photo, a little about them, and the contact options you want to share.
A finder taps or scans to open a public profile and reach you without seeing private details.
Made for peace of mind
Choose which pet details are public. Your personal contact information stays private by default.
Mark a pet as missing and offer helpful instructions to anyone who finds them.
A finder can choose to share their location. Location is never collected silently.
Manage more than one pet, their tags and emergency contacts from your account.
Explore the owner account and keep your pet’s details up to date. Finder messaging and scan alerts are still being developed.
Try the owner demo