What should a consultant’s portfolio website include?

Lead with the work you want to be hired for

Describe the audience and problem in plain language before listing methods or qualifications. A useful opening might explain that you help independent firms organise an operational process, rather than relying on a broad label such as transformation specialist.

Choose a small set of services or engagement types. Explain what a client can expect to receive and what a good starting conversation looks like. This helps visitors judge fit without reading your entire employment history.

Select evidence rather than publishing everything

A few relevant examples usually tell a clearer story than an unstructured archive. For each example, describe the situation, your specific role, what you delivered and what can be shown. Distinguish your contribution from the work of a wider team.

Use outcomes only when you have evidence and permission to share them. If client confidentiality limits the detail, explain that boundary and use an anonymised example where permitted. A sample exercise can demonstrate thinking, provided it is explicitly labelled as a concept rather than client work.

Turn a project into a readable story

Start with the client’s question or the practical constraint, then explain the decisions you made. Show an appropriate work sample and finish with what you learned or what the deliverable enables. Screenshots alone rarely explain the reasoning behind a professional service.

Keep claims proportionate. An attractive interface does not prove an increase in revenue, and a completed document does not prove an organisational change. Readers can still assess your judgement when you clearly describe the work and its limits.

Make the personal introduction relevant

An About section can explain your background, working style and the types of collaboration you welcome. Include qualifications, memberships and testimonials only when they are current, accurate and approved for publication. A real portrait can help if you are comfortable sharing one.

Your website can sit alongside LinkedIn and other profiles, giving you room for a more deliberate structure and a clear domain. Keep names, contact details and the description of your work consistent so visitors recognise the same professional across channels.

Help the right person make contact

Choose a main action that matches the engagement: discuss a project, request an introduction or send an enquiry. Explain what information is useful and what happens next. Offer a working email alternative when a form is inconvenient.

An enquiry form should ask only for details you need at this stage. A short description of the project is often more useful than a long mandatory questionnaire. Check validation, privacy wording and the success message as carefully as the layout.

• Does the opening explain whom I help?
• Can visitors understand my actual role in each project?
• Are examples and testimonials approved for sharing?
• Is the main contact route obvious and working?
• Can I keep this content current?

Bring the material you already have

You can start a Babui personal website with rough notes, an existing CV, a LinkedIn profile and a few work samples. Content structure is included in the website process; full copywriting and extensive research are scoped separately.

The first useful decision is the story and audience. Once those are clear, the site can be shaped into a focused introduction or a larger portfolio with detailed project pages. The Kanso concept walkthrough shows how the same approach gives a creative practice a coherent home.